ORO24 on its vision for sustainable community living, milestone projects, Corporate Social Responsibility, and more.
ORO24 is a progressive real estate firm headquartered in Dubai (UAE), specialising in Developments, Facility Management, and Investments. By harnessing Artificial Intelligence (AI) and cutting-edge technology across its operations, ORO24 stands as a customer-centric enterprise committed to delivering value-driven solutions.
ORO24 provides consumers a gateway to their dreams through personalised experiences and innovative real estate offerings, with a strong emphasis on community living. The approach spans the entire project lifecycle—from land acquisition and design to sales and delivery—always prioritising the consumer experience.
ORO24 operates with a strategic vision divided into three core divisions: property development, seamlessly integrated with facilities management and supported by investments. The property development segment is structured around five distinct verticals: affordable housing, premium luxury, co-habitation spaces, business parks, and hospitality, ensuring diverse and inclusive offerings to meet varied market needs.
Atif Rahman, Founder & Chairman, shared, “I began ORO24 with just a single table and a few plastic chairs in our startup office, driven by a vision to establish a cutting-edge real estate corporation. In those early days, our office boasted only one TV screen, a router, and a printer.
“Today, our journey has led us to a state-of-the-art headquarters spanning 25,000 square feet, equipped with a fully matured, high-tech infrastructure that includes Artificial Intelligence, ERP systems, and advanced cybersecurity measures housed in our own data centre. This transformation is exactly as we envisioned, and our growth has exceeded my initial expectations. It has been an incredibly rewarding journey.”
ORO24 has successfully launched six projects to date: TORINO, LEVANTO, ELANO, MOSQUE, KYOTO, and ALBERO, strategically located across various key areas in Dubai. “I am deeply thankful for the unwavering support I’ve received from those around me, especially those who stood by me during our challenging beginnings. Today, the company boasts a disclosed portfolio of over 2,400 units, with additional unique and exciting plans currently in development stages.”
ORO24 is proudly a UAE-born company. When asked why the company was established in the UAE, Rahman responded, “The UAE has emerged as one of the top three countries globally over the past two decades, driven by visionary leadership. The unprecedented achievements and the unmatched future potential of this country are truly remarkable. Today, the UAE stands at the forefront of global attention, attracting significant foreign direct investment and creating new opportunities.
Regarding future projects, Rahman explained, “We have a robust pipeline of projects, but I am committed to never launching a project for revenue or the bottom line greed. Each project is launched only when I am personally confident enough to invest in it, ensuring we do not put our investors’ money at risk. I take pride in the project division at ORO24 and commend my consultants who share in the challenges we overcome during the planning phase. On average, we undergo over 40 revisions in every project design before launch—a testament to our passion and dedication towards each project.”
What sets ORO24 apart is their commitment to human sensitivity, combined with their deep expertise in the real estate and construction sectors, underpinned by an unwavering pursuit of excellence.
Regarding Corporate Social Responsibility (CSR), Rahman emphasised its pivotal role at ORO24. The organization is dedicated to expanding its social impact through its business platform. ORO24 has pioneered the real estate endowment scheme in partnership with AWQAF, focusing on supporting education, widows, orphans, and prisoners. As part of this initiative, one unit from every project launched in Dubai is pledged to AWQAF.
Additionally, ORO24 has pledged AED 10 million to the Mohammed Bin Rashid Global Initiative in support of the Billion Meal Endowment Initiative in 2023 and another AED 10 million for the Mother’s Endowment Initiative in 2024. The company is also involved in various other initiatives such as constructing a community Mosque in Arjan, supporting school education, relief fund for war-torn cities, repatriation and debt settlement for financially challenged individuals, medical support for those needing medication, organizing blood donation camps, and ensuring access to clean drinking water.
In terms of staff welfare, ORO24 goes beyond by providing comprehensive care. Alongside La Salute, a dedicated healthcare facility at their headquarters, they conduct regular programs covering ergonomics, dermatology, dental care, breast cancer awareness, and eye care camps for their employees. Additionally, they offer various rewards such as Umrah Reward, Vacation Reward, and free meals for all staff earning AED 7,000/- or below monthly salary, among other benefits.
Rahman emphasised, “Setting the right goals for our organisation is crucial to establishing our industry position. The foremost priority is the successful delivery of our existing projects. Following this, we are dedicated to achieving excellence in people, processes, and systems to enhance our organisation’s efficiency.
“My aim is to build a robust foundation that supports sustainable expansion and future growth. The ecosystem of ORO24 is designed to attract new opportunities, facilitating continued expansion and development.”
Credit Construction Week Online